Island by Bond No.9 3.3oz Unisex EDP Spray
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Island — a high-ticket line item that lifts the average sale of the whole shelf
Island by Bond No. 9 is a high-ticket line item that lifts the average sale of the whole shelf. This catalogue carries 152 Bond No. 9 references in all, which is enough to shelf the house as a block rather than as a single curiosity. Bond No. 9 is stocked at Saks, Neiman Marcus, Bergdorf Goodman and Harrods, which is the reference point a wholesale buyer needs: this is a name that sits beside the prestige houses, not below them.
Genuine units, sealed in the original box. A counterfeit does not cost you one sale — it costs the customer who paid niche money for it. On a line at this price that customer is worth far too much to risk.
Fragrance Composition
Olfactory family: Aromatic Aquatic
Top notes: Fresh Basil, White Ginger, Water Mint
Heart notes: Green Foliage, Red Seaweed, Champaca
Base notes: Creamy Sandalwood, Salty Amber, Tree Moss
The overall impression is green and briny at first, drying down warm and salty like sun on skin, and on a niche bottle that description is what gets the tester picked up.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Bond No. 9 stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Island targets buyers 25-55 across genders, in the niche segment. Moves well through niche perfumerias, concept stores and hotel retail. Peaks in warm months, which makes it a useful counterweight to the heavier bottles on the same shelf. Natural cross-sells from this catalogue: Bleecker Street, Tribeca, Sutton Place, Soho.
Positioning
Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here — it reads as a reason to doubt the bottle.
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