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Gramercy Park by Bond No.9 3.3oz Unisex EDP Spray
$133.99
Sale price
$133.99
Regular price
$374.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Gramercy Park — a niche reference for the customer who has run out of designer names to try
Gramercy Park by Bond No. 9 is a niche reference for the customer who has run out of designer names to try. This catalogue carries 152 Bond No. 9 references in all, which is enough to shelf the house as a block rather than as a single curiosity. Bond No. 9 was founded in New York in 2003 by Laurice Rahmé, and every fragrance in the house is named after a New York street, neighbourhood or landmark. That is the whole concept, and it is what makes the line easy to explain to a customer in one sentence.
Genuine units, sealed in the original box. A counterfeit does not cost you one sale — it costs the customer who paid niche money for it. On a line at this price that customer is worth far too much to risk.
Fragrance Composition
Olfactory family: Floral Green
Top notes: Fresh Greens, Crisp Leafy Notes, Grass
Heart notes: White Muguet, Cyclamen, English Ivy
Base notes: Sheer Woods, Crystal Musk
It wears crisp and dewy-green, muguet and ivy over sheer woods. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Bond No. 9 stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Gramercy Park targets buyers 25-55 across genders, in the niche segment. Moves well through niche perfumerias, concept stores and hotel retail. Sells hardest in the hot half of the year; a daytime, warm-weather choice. Natural cross-sells from this catalogue: Astor Place, Little Italy, Fire Island, West Broadway.
Positioning
Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here — it reads as a reason to doubt the bottle.
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