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FiDi by Bond No.9 3.3oz Unisex EDP Spray
$164.99
Sale price
$164.99
Regular price
$464.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
FiDi — a bottle that sells on the strength of the juice, not the advertising
FiDi by Bond No. 9 is a bottle that sells on the strength of the juice, not the advertising. This catalogue carries it in 3 presentations, inside a Bond No. 9 range of 152 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. Bond No. 9 was founded in New York in 2003 by Laurice Rahmé, and every fragrance in the house is named after a New York street, neighbourhood or landmark. That is the whole concept, and it is what makes the line easy to explain to a customer in one sentence.
Sealed retail stock, original presentation. No margin on a doubtful unit ever covers what it costs you, and least of all on a house where a single bottle carries the ticket this one does.
Fragrance Composition
Olfactory family: Woody Spicy
Top notes: Pink Pepper, Madagascar Black Pepper, Bergamot, Mandarin
Heart notes: Nutmeg, Lotus Flower
Base notes: Tonka Bean, Ambroxan, Musk, Amber, Cedarwood
On skin it reads as crisp and peppery, a sharp citrus opening drying down to warm tonka woods. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Bond No. 9 stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
FiDi targets buyers 25-55 across genders, in the niche segment. Moves well through niche perfumerias, concept stores and hotel retail. Steady all year; the kind of reference that keeps turning between launches. Natural cross-sells from this catalogue: Astor Place, Little Italy, Fire Island, West Broadway.
Positioning
Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here — it reads as a reason to doubt the bottle.
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