Dubai Jade by Bond No.9 3.3oz Unisex EDP Spray

Dubai Jade — a niche reference for the customer who has run out of designer names to try

Dubai Jade by Bond No. 9 is a niche reference for the customer who has run out of designer names to try. It belongs to the Dubai line, of which this catalogue carries 14 references, inside a Bond No. 9 range of 152 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. Bond No. 9 was founded in New York in 2003 by Laurice Rahmé, and every fragrance in the house is named after a New York street, neighbourhood or landmark. That is the whole concept, and it is what makes the line easy to explain to a customer in one sentence.

Every unit is authentic and sealed in its original packaging. Half of what a niche customer pays for is certainty; being able to stand behind the bottle is not a footnote to the sale, it is part of the product.

Fragrance Composition

Olfactory family: Woody Amber
Top notes: Violet Leaves, Raspberry, Cumin
Heart notes: Rose, Lily, Jasmine, Cedarwood
Base notes: Amber, Musk, Incense Oud, Ambrette, Birch Tar

The overall impression is fruity incense with a smoky birch-tar edge that lingers for hours, and on a niche bottle that description is what gets the tester picked up.

Commercial Details

Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Bond No. 9 stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

Dubai Jade targets buyers 25-55 across genders, in the niche segment. Moves well through niche perfumerias, concept stores and hotel retail. Weighted toward cool weather and evening wear; stock it deeper going into autumn. Natural cross-sells from this catalogue: Dubai Citrine, Dubai Gold, Dubai Indigo, Gold Street.

Positioning

Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Group the Dubai references together — a customer who likes one of them will usually try the next. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here — it reads as a reason to doubt the bottle.