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Dubai Garnet by Bond No.9 3.3oz Unisex EDP Spray
$211.49
Sale price
$211.49
Regular price
$599.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Dubai Garnet — one of the few names that lets a perfumeria charge niche prices
Dubai Garnet by Bond No. 9 is one of the few names that lets a perfumeria charge niche prices. It belongs to the Dubai line, of which this catalogue carries 14 references, inside a Bond No. 9 range of 152 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. Bond No. 9 was founded in New York in 2003 by Laurice Rahmé, and every fragrance in the house is named after a New York street, neighbourhood or landmark. That is the whole concept, and it is what makes the line easy to explain to a customer in one sentence.
Authentic, sealed, original presentation. Bond No. 9 is faked constantly, precisely because the retail price is high and the bottle is distinctive. At this ticket the customer inspects the box before they inspect the juice, so where you buy your stock is the decision that matters most here.
Fragrance Composition
Olfactory family: Floral Oriental
Top notes: Bergamot, Blackberry, Seaweed, Pink Pepper, Cardamom
Heart notes: Magnolia, Rose, Jasmine, Lavender, Plum, Cumin
Base notes: Musk, Amber, Oakmoss, Myrrh, Vetiver
The overall impression is richly floral and resinous, glowing warm like its gemstone namesake, and on a niche bottle that description is what gets the tester picked up.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Bond No. 9 stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Dubai Garnet targets buyers 25-55 across genders, in the niche segment. Moves well through niche perfumerias, concept stores and hotel retail. No season it disappears in, which is what you want from a high-ticket bottle you have to hold stock on. Natural cross-sells from this catalogue: Dubai Citrine, Dubai Gold, Dubai Jade, Gold Street.
Positioning
Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Group the Dubai references together — a customer who likes one of them will usually try the next. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here — it reads as a reason to doubt the bottle.
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