Dubai Citrine by Bond No.9 3.3oz Unisex EDP Spray

Dubai Citrine — one of the few names that lets a perfumeria charge niche prices

Dubai Citrine by Bond No. 9 is one of the few names that lets a perfumeria charge niche prices. It belongs to the Dubai line, of which this catalogue carries 14 references, inside a Bond No. 9 range of 152 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. Bond No. 9 was founded in New York in 2003 by Laurice Rahmé, and every fragrance in the house is named after a New York street, neighbourhood or landmark. That is the whole concept, and it is what makes the line easy to explain to a customer in one sentence.

Sealed retail stock, original presentation. No margin on a doubtful unit ever covers what it costs you, and least of all on a house where a single bottle carries the ticket this one does.

Fragrance Composition

Olfactory family: Floral Woody
Top notes: Bergamot, Red Berries, Fir Balsam, Seaweed
Heart notes: Magnolia, Geranium, Marigold, Lily
Base notes: Musk, Amber, Oakmoss, Vetiver, Costus

Expect it to come across as effervescent and sunlit, bright florals on a soft mossy base, which is what brings the customer back for the full bottle.

Commercial Details

Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Bond No. 9 stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

Dubai Citrine targets buyers 25-55 across genders, in the niche segment. Moves well through niche perfumerias, concept stores and hotel retail. Sells hardest in the hot half of the year; a daytime, warm-weather choice. Natural cross-sells from this catalogue: Dubai Gold, Dubai Jade, Dubai Indigo, Astor Place.

Positioning

Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Group the Dubai references together — a customer who likes one of them will usually try the next. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here — it reads as a reason to doubt the bottle.