Dubai Amethyst by Bond No.9 3.3oz Unisex EDP Spray

Dubai Amethyst — a niche reference for the customer who has run out of designer names to try

Dubai Amethyst by Bond No. 9 is a niche reference for the customer who has run out of designer names to try. It belongs to the Dubai line, of which this catalogue carries 14 references, inside a Bond No. 9 range of 152 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. The hand-decorated token bottle with the star does as much work as the juice. Bond is one of the few lines where the packaging alone justifies putting the bottle at eye level rather than in a locked case.

Sealed retail stock, original presentation. No margin on a doubtful unit ever covers what it costs you, and least of all on a house where a single bottle carries the ticket this one does.

Fragrance Composition

Olfactory family: Woody Oriental
Top notes: Lily, Rose
Heart notes: Tonka, Jasmine
Base notes: Ambroxan, Tobacco, Patchouli

Expect it to come across as sweet florals over a dark, boozy tobacco-and-patchouli base, which is what brings the customer back for the full bottle.

Commercial Details

Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Bond No. 9 stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

Dubai Amethyst targets buyers 25-55 across genders, in the niche segment. Moves well through niche perfumerias, concept stores and hotel retail. Sells hardest in the colder half of the year, when heavier compositions dominate the counter. Natural cross-sells from this catalogue: Dubai Citrine, Dubai Gold, Dubai Jade, Astor Place.

Positioning

Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Group the Dubai references together — a customer who likes one of them will usually try the next. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here — it reads as a reason to doubt the bottle.