Bleecker Street by Bond No.9 3.3oz Unisex EDP Tester

Bleecker Street — a tester unit for the sampling counter

Bleecker Street by Bond No. 9 is a tester unit for the sampling counter. This catalogue carries it in 3 presentations, inside a Bond No. 9 range of 152 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. The hand-decorated token bottle with the star does as much work as the juice. Bond is one of the few lines where the packaging alone justifies putting the bottle at eye level rather than in a locked case.

Genuine Bond No. 9 juice in tester presentation. Same bottle, same fragrance as the retail unit; what changes is the outer box, which is plain or reduced because these are built for the counter rather than the shelf.

Fragrance Composition

Olfactory family: Woody Gourmand Oriental
Top notes: Violet Leaf, Cassis, Thyme
Heart notes: Jasmine, Cedarwood, Cinnamon
Base notes: Oakmoss, Suede, Patchouli, Amber, Vanilla

Expect it to come across as warm and dessert-sweet, with a suede-and-moss dryness underneath, which is what brings the customer back for the full bottle.

Commercial Details

Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Tester unit — original juice, plain or reduced outer box, intended for counter sampling
Authenticity: Genuine Bond No. 9 stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

Bleecker Street targets buyers 25-55 across genders, in the niche segment. Moves well through niche perfumerias, concept stores and hotel retail. Tester units carry a lower cost per bottle, which on a niche house is what makes keeping the counter sampled affordable at all. Natural cross-sells from this catalogue: West Side, Manhattan, FiDi, Riverside Drive.

Positioning

Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Keep the tester open on the counter and the sealed units behind it; that pairing is what turns a sniff into a sale. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here — it reads as a reason to doubt the bottle.