Bleecker Street by Bond No.9 3.3oz Unisex EDP Spray

Bleecker Street — a high-ticket line item that lifts the average sale of the whole shelf

Bleecker Street by Bond No. 9 is a high-ticket line item that lifts the average sale of the whole shelf. This catalogue carries it in 3 presentations, inside a Bond No. 9 range of 152 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. Bond No. 9 was founded in New York in 2003 by Laurice Rahmé, and every fragrance in the house is named after a New York street, neighbourhood or landmark. That is the whole concept, and it is what makes the line easy to explain to a customer in one sentence.

Genuine units, sealed in the original box. A counterfeit does not cost you one sale — it costs the customer who paid niche money for it. On a line at this price that customer is worth far too much to risk.

Fragrance Composition

Olfactory family: Woody Gourmand Oriental
Top notes: Violet Leaf, Cassis, Thyme
Heart notes: Jasmine, Cedarwood, Cinnamon
Base notes: Oakmoss, Suede, Patchouli, Amber, Vanilla

Customers describe it as warm and dessert-sweet, with a suede-and-moss dryness underneath — useful shorthand for staff who have to sell it in one sentence.

Commercial Details

Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Bond No. 9 stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

Bleecker Street targets buyers 25-55 across genders, in the niche segment. Moves well through niche perfumerias, concept stores and hotel retail. Sells hardest in the colder half of the year, when heavier compositions dominate the counter. Natural cross-sells from this catalogue: Gold Street, Wall Street, Tribeca, Sutton Place.

Positioning

Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here — it reads as a reason to doubt the bottle.