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B9 by Bond No.9 3.3oz Unisex EDP Spray
$169.99
Sale price
$169.99
Regular price
$479.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
B9 — one of the few names that lets a perfumeria charge niche prices
B9 by Bond No. 9 is one of the few names that lets a perfumeria charge niche prices. This catalogue carries it in 2 presentations, inside a Bond No. 9 range of 152 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. Bond No. 9 sits in the niche tier, not the designer one: retail runs several times a department-store bottle, and the buyer knows it. That is the point — it gives a perfumeria something to sell that the shop across the street cannot discount.
Genuine units, sealed in the original box. A counterfeit does not cost you one sale — it costs the customer who paid niche money for it. On a line at this price that customer is worth far too much to risk.
Fragrance Composition
Olfactory family: Floral Woody Amber
Top notes: Citrus, Saffron
Heart notes: Gardenia Leaves, Jasmine, Orchid, Agarwood
Base notes: Amber, Sandalwood, Oakmoss, Musk, Vetiver
It wears polished white-floral opulence over a smooth amber-wood backbone. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Bond No. 9 stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
B9 targets buyers 25-55 across genders, in the niche segment. Moves well through niche perfumerias, concept stores and hotel retail. Rotates all year with no dead season, which makes it easy to forecast and easy to reorder. Natural cross-sells from this catalogue: Brooklyn, New York Forever, Astor Place, Little Italy.
Positioning
Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here — it reads as a reason to doubt the bottle.
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