Astor Place by Bond No.9 3.3oz Unisex EDP Spray

Astor Place — a New York address in a bottle — which is most of the pitch

Astor Place by Bond No. 9 is a New York address in a bottle — which is most of the pitch. This catalogue carries it in 2 presentations, inside a Bond No. 9 range of 152 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. The hand-decorated token bottle with the star does as much work as the juice. Bond is one of the few lines where the packaging alone justifies putting the bottle at eye level rather than in a locked case.

Genuine units, sealed in the original box. A counterfeit does not cost you one sale — it costs the customer who paid niche money for it. On a line at this price that customer is worth far too much to risk.

Fragrance Composition

Olfactory family: Floral Woody
Top notes: Violet Leaf, Mandarin Zest
Heart notes: Freesia, Red Poppy Buds, Orris
Base notes: Teakwood, Musk, Amber

It wears fresh and dewy, a spring floral that dries down soft and woody. Put that on the shelf talker and it does most of the selling.

Commercial Details

Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Bond No. 9 stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

Astor Place targets buyers 25-55 across genders, in the niche segment. Moves well through niche perfumerias, concept stores and hotel retail. Its volume sits in spring and summer, when buyers shift toward brighter compositions. Natural cross-sells from this catalogue: New York Sandalwood, Dubai Amber, Signature, New York Nights.

Positioning

Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here — it reads as a reason to doubt the bottle.