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The Pride Rouge by Armaf 3.4oz Women EDP Spray
$26.99
Sale price
$26.99
Regular price
$62.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
The Pride Rouge — a warm woody with strong repeat purchase
The Pride Rouge by Armaf is a warm woody with strong repeat purchase. It belongs to the The Pride line, of which this catalogue carries 7 references — enough to build a branded facing rather than stocking a single orphan SKU. Armaf sits in the value tier without smelling like it — Sterling Parfums builds these to a standard that keeps the customer coming back rather than trying it once. Stocked here as authentic retail presentation, sealed and ready for shelf or online listing.
Fragrance Composition
Olfactory family: Amber Woody
Top notes: Jasmine, Saffron, Coriander Seeds
Heart notes: Lemon, Praline, Freesia, Amberwood
Base notes: Moss, Amber, Cedarwood, Ambroxan
Customers describe it as radiant, sweet and long-trailing — useful shorthand for staff who have to sell it in one sentence.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP) — Armaf builds for longevity and projection, which is the first thing customers comment on
Origin: Sterling Parfums UAE — authentic retail stock
Packaging: Sealed retail unit in original presentation box
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
The Pride Rouge targets female buyers 18-45. Moves well through beauty boutiques, salons and gift retail. Rotates all year, with its strongest weeks once the weather turns. Natural cross-sells from this catalogue: The Pride, The Pride Admiral, The Pride Rose Oud, Infinity Gold.
Positioning
Armaf sells on comparison: put it where the customer can smell it against what they already know, because the price does the rest. Face the The Pride line together — buyers who like one almost always take a second. Sampling is what converts here; the bottle alone rarely does.
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