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The Pride by Armaf 3.4oz Women EDP Spray
$25.99
Sale price
$25.99
Regular price
$59.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
The Pride — a warm woody with strong repeat purchase
The Pride by Armaf is a warm woody with strong repeat purchase. It belongs to the The Pride line, of which this catalogue carries 7 references — enough to build a branded facing rather than stocking a single orphan SKU. Armaf, from Sterling Parfums UAE, is the brand that turns a browser into a buyer: the quality answers the price question before the customer asks it. Stocked here as authentic retail presentation, sealed and ready for shelf or online listing.
Fragrance Composition
Olfactory family: Woody Spicy
Top notes: Bergamot, Lemon, Verbena
Heart notes: Cinnamon, Nutmeg, Oakmoss
Base notes: Sandalwood, Vanilla, Tonka Bean
The result is classic, warm and masculine — that one line is usually all a customer needs to hear before trying it.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP) — Armaf builds for longevity and projection, which is the first thing customers comment on
Origin: Sterling Parfums UAE — authentic retail stock
Packaging: Sealed retail unit in original presentation box
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
The Pride targets female buyers 18-45. Moves well through beauty boutiques, salons and gift retail. Sells at an even pace year-round, which makes it easy to forecast and easy to reorder. Natural cross-sells from this catalogue: The Pride Admiral, The Pride Rouge, The Pride Rose Oud, Infinity Gold.
Positioning
Armaf sells on comparison: put it where the customer can smell it against what they already know, because the price does the rest. Face the The Pride line together — buyers who like one almost always take a second. Sampling is what converts here; the bottle alone rarely does.
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Since 2013
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