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The Lion's Monarque by Armaf 3.4oz Men EDP Spray
$35.49
Sale price
$35.49
Regular price
$86.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
The Lion's Monarque — a warm woody with strong repeat purchase
The Lion's Monarque by Armaf is a warm woody with strong repeat purchase. It belongs to the The Lion line, of which this catalogue carries 6 references — enough to build a branded facing rather than stocking a single orphan SKU. Armaf, from Sterling Parfums UAE, is the brand that turns a browser into a buyer: the quality answers the price question before the customer asks it. Stocked here as authentic retail presentation, sealed and ready for shelf or online listing.
Fragrance Composition
Olfactory family: Amber Vanilla
Top notes: Cinnamon, Orange Blossom, Cardamom, Bergamot
Heart notes: Vanilla, Elemi
Base notes: Praline, Tonka Bean, Ambroxan, Musk
The overall impression is sweet, cozy and magnetic, and that is what closes the sale at the counter.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP) — Armaf builds for longevity and projection, which is the first thing customers comment on
Origin: Sterling Parfums UAE — authentic retail stock
Packaging: Sealed retail unit in original presentation box
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
The Lion's Monarque targets male buyers 25-55. Moves well through barbershops, men’s grooming stores and general beauty retail. Rotates all year, with its strongest weeks once the weather turns. Natural cross-sells from this catalogue: The Lion's Club Valer, The Lion's Club Rugir, The Lion's Club Courageux, El Cielo.
Positioning
Armaf sells on comparison: put it where the customer can smell it against what they already know, because the price does the rest. Face the The Lion line together — buyers who like one almost always take a second. Sampling is what converts here; the bottle alone rarely does.
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