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The Lion's Club Valer by Armaf 3.4oz Men EDP
$33.99
Sale price
$33.99
Regular price
$83.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
The Lion's Club Valer — a warm woody with strong repeat purchase
The Lion's Club Valer by Armaf is a warm woody with strong repeat purchase. It belongs to the The Lion line, of which this catalogue carries 6 references — enough to build a branded facing rather than stocking a single orphan SKU. Armaf, from Sterling Parfums UAE, is the brand that turns a browser into a buyer: the quality answers the price question before the customer asks it. Stocked here as authentic retail presentation, sealed and ready for shelf or online listing.
Fragrance Composition
Olfactory family: Woody Fruity
Top notes: Bergamot, Italian Mandarin, Pink Pepper
Heart notes: Strawberry, Milky Matcha, Black Tea
Base notes: Mate, Cedarwood
On skin it reads as fresh, playful and creamy. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP) — Armaf builds for longevity and projection, which is the first thing customers comment on
Origin: Sterling Parfums UAE — authentic retail stock
Packaging: Sealed retail unit in original presentation box
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
The Lion's Club Valer targets male buyers 25-55. Moves well through barbershops, men’s grooming stores and general beauty retail. Its season is warm weather — light enough that customers reach for it when heavier scents feel like too much. Natural cross-sells from this catalogue: The Lion's Club Rugir, The Lion's Club Courageux, The Lion's Monarque, El Cielo.
Positioning
Armaf sells on comparison: put it where the customer can smell it against what they already know, because the price does the rest. Face the The Lion line together — buyers who like one almost always take a second. Sampling is what converts here; the bottle alone rarely does.
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