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Lionheart Club De Nuit by Armaf 3.4oz Women EDP Spray
$39.49
Sale price
$39.49
Regular price
$98.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Lionheart Club De Nuit — a spiced composition with real projection
Lionheart Club De Nuit by Armaf is a spiced composition with real projection. It belongs to the Lionheart line, of which this catalogue carries 2 references — enough to build a branded facing rather than stocking a single orphan SKU. Armaf, from Sterling Parfums UAE, is the brand that turns a browser into a buyer: the quality answers the price question before the customer asks it. Stocked here as authentic retail presentation, sealed and ready for shelf or online listing.
Fragrance Composition
Olfactory family: Oriental Fougere
Top notes: Lavender, Mint
Heart notes: Benzoin, Vanilla
Base notes: Honey, Tonka Bean, Tobacco
It wears bold fresh-to-honeyed warmth. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP) — Armaf builds for longevity and projection, which is the first thing customers comment on
Origin: Sterling Parfums UAE — authentic retail stock
Packaging: Sealed retail unit in original presentation box
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Lionheart Club De Nuit targets female buyers 18-45. Moves well through beauty boutiques, salons and gift retail. Sells steadily but peaks in the colder half of the year, when heavier compositions dominate the counter. Natural cross-sells from this catalogue: The Pride Rouge, The Pride, Infinity Gold, Tag Purple Colorata.
Positioning
Armaf sells on comparison: put it where the customer can smell it against what they already know, because the price does the rest. Face the Lionheart line together — buyers who like one almost always take a second. Sampling is what converts here; the bottle alone rarely does.
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