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Lionheart Club De Nuit by Armaf 3.4oz Men EDP Spray
$32.99
Sale price
$32.99
Regular price
$80.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Lionheart Club De Nuit — a spiced composition with real projection
Lionheart Club De Nuit by Armaf is a spiced composition with real projection. It belongs to the Lionheart line, of which this catalogue carries 2 references — enough to build a branded facing rather than stocking a single orphan SKU. Armaf is made by Sterling Parfums in the UAE, and it is the house independents reach for when a customer wants a designer-level composition without the designer price. Stocked here as authentic retail presentation, sealed and ready for shelf or online listing.
Fragrance Composition
Olfactory family: Oriental Fougere
Top notes: Lavender, Mint
Heart notes: Benzoin, Vanilla
Base notes: Honey, Tonka Bean, Tobacco
The result is bold fresh-to-honeyed warmth — that one line is usually all a customer needs to hear before trying it.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP) — Armaf builds for longevity and projection, which is the first thing customers comment on
Origin: Sterling Parfums UAE — authentic retail stock
Packaging: Sealed retail unit in original presentation box
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Lionheart Club De Nuit targets male buyers 25-55. Moves well through barbershops, men’s grooming stores and general beauty retail. Demand builds as temperatures drop; this is the profile customers come back for in cold weather. Natural cross-sells from this catalogue: El Cielo, Evoke Luxe, Club de Nuit Intense Man, Lab Bergamot.
Positioning
Armaf sells on comparison: put it where the customer can smell it against what they already know, because the price does the rest. Face the Lionheart line together — buyers who like one almost always take a second. Sampling is what converts here; the bottle alone rarely does.
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