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Aura by Armaf 3.4oz Men EDP Spray
$20.99
Sale price
$20.99
Regular price
$50.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Aura — a warm woody with strong repeat purchase
Aura by Armaf is a warm woody with strong repeat purchase. It belongs to the Aura line, of which this catalogue carries 3 references — enough to build a branded facing rather than stocking a single orphan SKU. Armaf is made by Sterling Parfums in the UAE, and it is the house independents reach for when a customer wants a designer-level composition without the designer price. Stocked here as authentic retail presentation, sealed and ready for shelf or online listing.
Fragrance Composition
Olfactory family: Amber Woody
Top notes: Bergamot, Lemon, Black Cardamom, Apple
Heart notes: Geranium, Violet, Iris, Lavender
Base notes: Musk, Amber, Sandalwood, Vetiver
Expect it to come across as fresh, spicy and refined, which is what brings the customer back for a second bottle.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP) — Armaf builds for longevity and projection, which is the first thing customers comment on
Origin: Sterling Parfums UAE — authentic retail stock
Packaging: Sealed retail unit in original presentation box
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Aura targets male buyers 25-55. Moves well through barbershops, men’s grooming stores and general beauty retail. Sells at an even pace year-round, which makes it easy to forecast and easy to reorder. Natural cross-sells from this catalogue: Aura Fresh, Aura 4-Piece Set, El Cielo, Evoke Luxe.
Positioning
Armaf sells on comparison: put it where the customer can smell it against what they already know, because the price does the rest. Face the Aura line together — buyers who like one almost always take a second. Sampling is what converts here; the bottle alone rarely does.
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